KIA Wins Big at the Annual Standard Bank People’s Wheels Awards
- Best Budget Buy: Kia Picanto
- Best SUV/Crossover: Kia Sportage
- Brand Champion: Kia Motors South Africa joint 3rd place
After the successful launch of this prestigious award ceremony in 2011, the third Annual Standard Bank People’s Wheels Awards took place at the Monte Casino Ballroom on 21 November 2013.
This competition prides itself as the voice of the South African motor consumer, as all vehicles are judged in their respective categories and the outcome is based solely on the general public’s votes. This year, there was a total of 30 categories, ranging from budget city cars to hot hatches to super cars.
Kia’s model line up was well represented with the Kia Picanto as a contender in the “Budget Buys” category, the Kia Rio as a contender in the “Compact Hatch” category and the Kia Sportage as a contender in the “SUV/Crossover” category.
The Kia Picanto was crowned as the winner of the “Budget Buy” category for the third consecutive year, scoring the majority of the votes beating competitors such as the Chevrolet Spark and the Hyundai i10. This year, the Kia Sportage also took top honours in its nominated category, and was announced as the winner in the “Best SUV/Crossover” category.
“We are extremely proud in both these vehicles. Not only has the Picanto been crowned with this incredible honour for a third consecutive year, but the Sportage has also received the recognition it deserves as a stylish, and impressive SUV package”, comments David Sieff, Marketing Director at Kia Motors South Africa. “The Picanto, Sportage and Rio are three of our most popular vehicles, and the results are a reflection of that. As with all Kia models, they offer unbeatable style, great value and a brilliant overall package”.
The competition also introduced a new category this year called the “Ownership Brand Champion Category”, and Kia Motors South Africa was awarded a joint 3rd place with Honda South Africa.
“Another great achievement! One of our biggest objectives at Kia Motors South Africa is to create top of mind awareness and familiarity in the mindset of the South African consumer. To date, our marketing efforts have been very aggressive, and to be recognised in this category is evidence of how far we have come as a brand”, concludes Sieff.