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KIA celebrates 15 years in South African Motor Industry

KIA celebrates 15 years in South African Motor Industry
Posted: January 15, 2014 at 7:36 am   /   by   /   comments (4)

In a short 15 years, KIA South Africa has grown from a fledgling start to a force to be reckoned with in the South African motor industry. To celebrate this great achievement, KIA has created a new commercial that documents this story of success, using a metaphor all too appropriate for the Asian vehicle manufacturer. The commercial starts with a tiger cub that has been left to fend for itself. We see its first clumsy attempts to hunt, including encounters with tortoises, snakes, ostriches, springbok and Cape buffalo.

Gradually, as it grows, it becomes more and more confident, finally able to hunt and kill on its own. It’s a perfect metaphor for the strides KIA has made to become a permanent fixture in the South African motor industry with a growing market share.

As the commercial says, and as evidenced by its 100,000 strong South African Facebook fan base, it’s becoming one of the most loved car brands in Africa. We hope you’ll love the commercial and spread the love as far and wide as you can, once you’ve viewed it below.

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  • January 24, 2014 at 2:27 pm Pierre Theron

    Well done Kia – you’ve come a long way and are in great shape!

  • January 25, 2014 at 8:54 am Fiona Ingram

    How much money does KIA donate every year for the preservation of a species now verging on extinction? I would very much appreciate a reply.

    • February 14, 2014 at 9:54 am admin

      Thank you for getting in touch and voicing your concerns. In response to your enquiry.

      Our new Tiger brand commercial was produced together with one of the world’s leading Tiger conservationists, John Varty who heads up the Tiger Canyons sanctuary in the Free State. As the tiger is currently an endangered species across the globe and close to extinction in various countries, the main objective for the development of this sanctuary was to create free ranging, self-sustaining populations of tigers outside of the Asian continent in an effort to regenerate the tiger population. This reserve has a diverse habitat with aquatic and riverine bush along a lake as well as a mountain range flattening out onto open savannah grasslands where the tigers roam freely. The advert was compressed out of archived footage that John Varty has shot over the last 14 years as part of his visionary programme to save the Tiger by breeding them in Africa. As we were able to produce the commercial in this way, instead of paying film production companies and directors, KIA was able to make a substantial contribution to Tiger Conservation. His programme is internationally renowned and you can get more information about it on their website: We hope this background information has removed all of your concerns regarding our intentions with this television commercial.

  • February 25, 2014 at 10:30 am hlvdm

    nice song