KIA celebrates 15 years in South African Motor Industry
In a short 15 years, KIA South Africa has grown from a fledgling start to a force to be reckoned with in the South African motor industry. To celebrate this great achievement, KIA has created a new commercial that documents this story of success, using a metaphor all too appropriate for the Asian vehicle manufacturer. The commercial starts with a tiger cub that has been left to fend for itself. We see its first clumsy attempts to hunt, including encounters with tortoises, snakes, ostriches, springbok and Cape buffalo.
Gradually, as it grows, it becomes more and more confident, finally able to hunt and kill on its own. It’s a perfect metaphor for the strides KIA has made to become a permanent fixture in the South African motor industry with a growing market share.
As the commercial says, and as evidenced by its 100,000 strong South African Facebook fan base, it’s becoming one of the most loved car brands in Africa. We hope you’ll love the commercial and spread the love as far and wide as you can, once you’ve viewed it below.