KIA lends support to the CEO SleepOut™
KIA Motors South Africa lends its support to the 702 Sun International CEO SleepOut™ – KIA South Africa CEO, Mr. Ray Levin, pledges to sleep under the stars in support of the fight against homelessness – Global initiative challenges business leaders to look beyond profits to purpose
(JOHANNESBURG) June 17, 2015 – On Thursday, 18 June 2015, KIA Motors South Africa Chief Executive Officer, Mr. Ray Levin, will sleep under the stars in Sandton with nothing to protect him from Johannesburg’s winter cold but a sleeping bag and a cardboard box – all for a good cause.
Mr. Levin has pledged his support to the annual 702 Sun International CEO Sleepout™, a global initiative that encourages CEOs to help fight homelessness. Bernard Fehon launched the concept in Australia almost 10 years ago in order to stop CEOs from gorging themselves at fundraisers, and to experience what being homeless feels like.
The inaugural event took place in June 2006 at the Sydney Olympic Park. Fehon believes that the main reason the CEO Sleepout is so successful as a charity event is because everyone can, and has to, sleep, even the most stressed CEO. Even more so, participating CEO’s can raise the funds from their company’s CSI budget, from his or her personal funds, or by activating business contacts and networks.
The inaugural South African event, hosted by Primedia Broadcasting’s 702 and Sun International, will take place on Thursday, 18 June 2015, outside the Johannesburg Stock Exchange in Gwen Lane. By pledging his participation, Mr. Levin has committed to raise a minimum of R100 000 for Girls and Boys Town Foundation, the CEO Sleepout™ official charity. KIA Motors South Africa has in turn challenged its 75-strong dealer network to support the cause by donating, while KIA fans are also encouraged to contribute where possible.
As one would expect from the founding sponsors and its beneficiary, the Chief Executive Officer of Primedia (Pty) Ltd, Roger Jardine, and Terry Volkwyn, CEO of Primedia Broadcasting, will also be participating, joined by Graeme Stephens, CEO of Sun International, and LeeAs one would expect from the founding sponsors and its beneficiary, the Chief Executive Officer of Primedia (Pty) Ltd, Roger Jardine, and Terry Volkwyn, CEO of Primedia Broadcasting, will also be participating, joined by Graeme Stephens, CEO of Sun International, and LeeLoyne, CEO of Girls and Boys Town South Africa.
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