KIA celebrates its 15 millionth vehicle export
KIA Motors is celebrating the global export of its 15 millionth vehicle, an all-new Sorento shipped to the Middle East this month, 40 years after the brand’s first overseas vehicle export.
KIA achieved the historic milestone of 10 million overseas vehicle exports in March 2011, and it has taken only a further four years to increase exports by a further 50% to reach 15 million. The past decade has seen rapid growth expansion for KIA Motors globally, as it took 30 years to surpass the 5 million overseas export marker.
“This achievement is just the beginning of many more feats to come due to the strategic opportunities available in the Middle East, a dynamically unique market,” said Mr. Alex Chung, President of KIA Middle East and Africa. “KIA’s first ever export was to the Middle East when 10 Brisa pick-up trucks were shipped to Qatar back in 1975, and this 15 millionth export signifies our continuing legacy in the region. Today KIA Motors Middle East and Africa have existing operations across more than 50 countries.
“KIA exported more than 320 000 new vehicles to the Middle East and Africa last year and we expect this number to increase in 2015. We are excited to share the honour of receiving the 15 millionth overseas vehicle with our regional distributors and customers as it is a testament to KIA’s global growth and the brand’s popularity in this region. With exciting launches such as the brand new Sorento and Grand Sedona models, we look forward to reaching 20 million exports in the next few years.”
Mr. Chung added: “KIA invests heavily in research and development to design and conceptualise cars with pioneering advances in technology, performance and safety. Each shipment of KIA vehicles promises the latest world-class automotive features that meet the needs and desires of our regional customers. The credit for our success has to be attributed to or loyal customers, dedicated employees and award-winning distributors as our 15 million success stories would not have been possible without them.”
KIA, the ninth largest global car manufacturer, sold 3,04 million vehicles worldwide in 2014, making it the first year in the brand’s history where more than three million cars were sold. The Middle East market accounts for 11% of global sales volume. KIA will launch 26 all-new or new replacement vehicles and 46 model derivatives and upgraded models between 2015 and 2018, accompanied by aggressive product launch plans in order to enter new segments as well as reinforce current offerings.