Kia remains strong on Interbrand’s 2015 list of 100 Best Global Brands
We are proud to announce that Kia stands proudly at number 74 on the international brand consultancyInterbrand’s 2015 list of 100 Best Global Brands. Kia has demonstrated strong performance as a global brand, making Interbrand’s exclusive list for Best Global Brand for the fourth consecutive year. Despite the unfavorable economic environment of the past year, Kia has sustained a brand value increase of 5%, growing to an estimated value of 5.7 billion USD. This value is an outstanding 530% growth since 2007.
Interbrand attributes this remarkable growth to Kia’s dedication towards “excellent design, high quality and innovative brand management in the global markets.” Kia has also earned a number of other accolades this year. Earlier this year, we were honored with number 1 position among mass market brands in J.D. Power’s Initial Quality Study (IQS), while the Soul EV, our first globally sold electronic vehicle, was crowned Car of the Year in Norway and Best Eco-Friendly Vehicle via MotorWeek’s 2015 Drivers’ Choice Awards.
We are incredibly grateful for the recognition and will strive to strengthen the brand by providing global fans with innovative products and value-added service!