GoPro joins KIA and RecordSetter on The World’s Longest Test Drive
KIA South Africa announces GoPro as an additional partner to join in on what will be The World’s Longest Test Drive, set to kick off this week from Durban on 14 October 2016, and end in Cape Point on 20 October 2016. Over the course of last week, KIA South Africa has listed a number of exciting partnerships who will be joining the team, in preparation for the record-setting launch of the all-new KIA Sportage.
Shaun Rubenstein of OmniCo, distributor of GoPro, couldn’t have agreed on a better fit for both brands leading up to the launch. “Voice control, Image Stabilization, Linear Mode and Stereo Audio are four of the new features packed into GoPro Hero5, making it the perfect device to capture awesome road tripping moments, and we’re very excited to be a part of this,” he says.
The 3000-odd-kilometre test drive relay will be filmed every step of the way thanks to active GoPro dashcams and a 24-7 film crew as part of the event. The route will be accompanied by local and international KIA spokespeople as well as Instagrammers Mike Eloff and Lebo Lukewarm.
For more information, and to keep up to date with where the fleet is heading, visit www.kiaworldrecord.co.za for daily updates.