Kia Motors South Africa launches the new Cerato Hatch
After the successful introduction of the Cerato Sedan and Cerato Koup in 2009, Kia is proud to introduce a third member to the Cerato family – the 5-door Hatch.
“The latest Cerato Hatch is designed to appeal especially to those consumers with young families who prefer a hatch for its style and enhanced practicality,” comments David Sieff, National Marketing Manager, Kia Motors South Africa.
“The availability of this body style for our C-segment model will enable Kia dealers to meet the needs of a broader range of customers. This derivative will boost total Cerato sales to an even higher level in our local market, with a view to accelerating market share in this segment for KIA Motors South Africa,” adds Sieff.
As well as its all-new body shape, the new Cerato Hatch model introduces styling, equipment, refinement and technical improvements, which now also features on the 2011 Cerato Sedan and 2-door Koup.
The new Cerato Hatch has the same overall width, height and wheelbase as the Sedan, but the rear overhang is reduced by 190 mm, as is the overall length, so the 5-door model is 4,340 mm long. Despite its more compact dimensions, the hatch’s cargo volume of 550 litres (SAE) is highly competitive in its class, and is an improvement of 135 litres on the 4-door Sedan. The Cerato 5-door Hatch is available in either at 1.6 EX or 2.0 SX model.
The roof, rear side panels, C-pillar, tailgate, rear bumper, light clusters and two-tone spoiler are all new. At the front, bold styling incorporates a new radiator grille, new lower air-intake grille and new-shape fog lamps. The door mirrors are new, with LED repeaters, and re-styled ‘double five-spoke’ 16-inch alloy wheels on the 1.6 EX and 17-inch alloy wheels on the 2.0 SX are standard. The rear combination lamps, which have etching-processed lenses, are split across the tailgate shut line and a sporty rear diffuser on the 2.0 SX model allows the exhaust tailpipe to be displayed.