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Kia signs on to support World Environment Day 2012

Posted: February 23, 2012 at 7:03 am   /   by   /   comments (0)

(SEOUL) February 22, 2012 – Kia Motors Corporation, today, signed a Memorandum of Understanding with the United Nations Environment Programme (UNEP) to confirm its support for the organization’s hallmark World Environment Day (WED). The official signing ceremony took place at the United Nations compound in Nairobi, Kenya and marked Kia’s continued commitment to environmental sustainability.

Commemorated on every 5 June since 1972, WED has grown to become the most widely celebrated global day for positive environmental action. WED activities take place year round as a worldwide call to action for individuals and organizations to mobilize environmental activities. This year Kia will award an eco-friendly vehicle to five participating organizations whose WED activity mobilization scores high on criteria as evaluated by UNEP.

The five vehicles to be awarded include four 2012 all-new Kia Rios and one 2012 Kia Optima Hybrid, which were chosen for their high fuel efficiency and to highlight 2012’s WED theme ‘Green Economy: Does it include you?’

“Through participation in environmental partnerships such as with UNEP we aim to support steadfast efforts to solve global environmental challenges,” said Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation. “This year’s ‘Green Economy’ theme strongly resonates with our core environmental management objectives of achieving low carbon emissions, resource efficiency and placing the environment at the forefront of all our business activities.”

The signing ceremony was attended by Achim Steiner, UN Under-Secretary General and Executive Director of UNEP; Izabella Teixeira, Brazilian Environment Minister and MK Kim, President of Kia’s Middle East and Africa Regional Headquarters.

“I would like to thank Kia for their support, and we look forward to awarding five new vehicles to grassroots groups and organizations that are making notable strides towards a green economy. We hope these vehicles will further the important work they are doing and encourage all groups in any region to participate,” said Steiner.

Over the past month, Kia has emphasized its support for UNEP and WED via its online campaign ‘Kia Likes Caring,’ which is hosted on the company’s official Facebook page. The ongoing campaign aims to encourage participation and magnify awareness of Kia’s social responsibility programs across its 1.6 million plus fan base. Fans are able to indicate their support for several causes by sharing “Kia Likes Caring” badges on their profiles, and 100 lucky participants were selected earlier this month to receive official WED T-shirts for showing their support.

Photo Caption: Achim Steiner (left), UN Under-Secretary General and Executive Director of UNEP, shakes hands with MK Kim (right), President of Kia’s Middle East and Africa Regional Headquarters, following the MoU signing between UNEP and Kia Motors.  

For more information on United Nations Environment Programme and World Environment Day please visit:


Kia Motors Corporation ( — a maker of quality vehicles for the young-at-heart — was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. Over 2.5 million Kia vehicles a year are produced in 15 manufacturing and assembly operations in ten countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$39 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA — the governing body of the FIFA World Cup™. Kia Motors Corporation’s brand slogan — “The Power to Surprise” — represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation. 

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